Expanding its legacy in luxury, Aza Fashions has launched Araiya by Aza, a fine jewellery label centered around lab-grown diamonds, modern elegance, and conscious luxury. This marks Aza’s first foray into the jewellery segment, with Araiya debuting at the brand’s flagship store on Turner Road, Mumbai.
Positioned at the intersection of sustainability and high design, Araiya showcases a curated selection of IGI-certified Type II and Type IIa diamonds—the highest echelon of lab-grown gems, representing just 2%–3% of the global supply. The line spans versatile daily wear and impactful statement pieces, all ethically crafted for the discerning, values-driven consumer.
“Araiya is incredibly personal to me,” shared Devangi Parekh, founder of Araiya by Aza. “It’s born from my journey as a daughter, a mother, and an entrepreneur—grounded in heritage yet open to reinvention. It’s about creating with purpose and evolving with grace.”
The name ‘Araiya’, derived from Sanskrit meaning divine and beautiful, is also a tribute to Parekh’s daughter. It represents a new chapter in a multi-generational story that began with Aza founder Alka Nishar, highlighting the enduring strength and elegance of women across generations.
With the launch of Araiya, Aza extends its influence from luxury fashion into the realm of fine jewellery, reinforcing its position as a holistic destination for modern Indian luxury. The collection is a celebration of feminine legacy, mindful luxury, and timeless design—crafted for the conscious woman of today and tomorrow.
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