A hi-tech, luxury getaway on a beach has been designed to allow sleep-deprived Brits to get the perfect night’s kip.
The Breaking Dawn retreat is set to have four suites which will cost £295-a-night to hire.
Located at Ness Point, Lowestoft, Suffolk which is the easternmost point in the UK.
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It is the first place in Britain to greet the morning sun.
Morning sunlight helps wake people up naturally from their nighttime kip, experts say.
Research found nearly a third of Brits – 33% – get less than three hours of daylight exposure daily in summer.
This surges to two-thirds for adults in winter.
This limited exposure can severely impact sleep quality, mental health and overall well-being, highlighting the need for greater daylight awareness, as reported by Luxury Property News.
The data also shows nearly half of Brits – 42% – now prioritise rest, sleep and reconnecting with nature when booking holidays.
The Breaking Dawn retreat will have natural, noise-absorbing pulp panels for restful acoustics.
They also have dramatic floor-to-ceiling glazing with precision-automated blinds timed to rise exactly at sunrise – encouraging guests to wake gradually.
The idea is the brainchild of mattress maker Simba.
They plan to open in July subject to council approval.
Lisa Artis, deputy CEO at Simba’s charity partner, The Sleep Charity, said: “Morning light is the single most important ingredient for setting our circadian clock.
“It helps our body clock match nature’s day-night cycle.
“This makes our sleep routine stronger, keeping us awake in the daytime and ready for sleep at night. At night, light can disturb your sleep, but in the morning, it can be the golden ticket to better rest.”
She added: “Just as going to sleep in a dark room is vital, studies have shown exposure to sunlight at the right time can help us sleep in the evening because it helps reset your body’s inner sleep clock.
“Exposure to natural scenery has also been shown to have a positive impact on emotions and performance, while views of blue spaces may help you sleep for longer.”
Simba is also collaborating with sound engineers to curate healing 528 Hz frequency playlists and 432 Hz compilations to encourage greater connection with nature, reduce the stress hormone cortisol and increase oxytocin.
Textured organic aroma tiles naturally infused with lichen, lavender, peppermint and British mountain sheep wool create sensory-rich flooring, where each step is designed to promote relaxation and stress reduction.
Each suite will come complete with Simba’s award-winning cool-touch pillows and duvets, using patented Stratos technology.
Fusing the finest cashmere and soft mohair with the latest sleep tech, guests will rest on a Simba Ultra mattress engineered to encourage REM-rich slumber – the type of sleep essential for maintaining cognitive function, emotional well-being, and overall physical health.
Simba CEO Steve Reid said: “Sleep was once considered the dullest thing you could do on holiday, now it’s celebrated as an essential reset for the mind and body.
“People are increasingly aware of the harmful effects of high cortisol levels linked to stress and disrupted sleep patterns.
“Seeking serene destinations naturally helps lower this stress hormone, helping us to relax and rejuvenate. This trend has made travel destinations promoting quality sleep sought-after havens.
“With more of us struggling with sleep, quality rest has become a precious commodity. It’s essential for your body and brain to function properly and can add years to your life.
“As well as improving sleep, morning light exposure has been linked to boosting alertness, sharpening cognitive function and overall mental well-being.
“It helps us feel more energised and focused, making it easier to tackle the day.
“At Simba, we’re constantly exploring new ways to innovate with our technology and reimagine experiences.
“We have reached out to local authorities, and anticipate further updates in the near future.”
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